Recognizing that this particular iron couldn't stay hot for long, distributor Artisan Entertainment rushed a quickie follow-up into theaters 15 months later. The Blair Witch Project's marketing was ingenious, the web stuff propped up by the Sci-Fi channel's "uncensored investigation" special Curse of the Blair Witch, which aired a few weeks before the feature's theatrical release. The actors, who had supposedly vanished in the woods of Burkittsville, Maryland while shooting their "documentary" in 1994, were briefly the subject of a bogus missing persons campaign.Įven after Myrick and Sánchez admitted the whole thing was made up, much of the public remained credulous, or at least confused. The Blair Witch Project website - one of the first built to shill for a movie - presented phony police reports and news clippings to burnish the Blair Witch legend. (Writer-directors Daniel Myrick and Eduardo Sánchez had to settle for the cover of Time.) It wasn't the first found-footage spook-flick, but it was by far the most successful, thanks to its pioneering use of viral marketing. Seventeen years and at least as many parodies have passed since the release of The Blair Witch Project, the nanobudget horror hoaxumentary that did blockbuster numbers and landed the three unknown actors who comprised its main cast on the cover of Newsweek. Nobody Puts Baby in a Corner: Lane (Wes Robinson) and Talia LIons(Valorie Curry) in Blair Witch.
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