![]() Babbling Corpse: Vaporwave and the Commodification of Ghosts. ^ International encyclopedia of the social & behavioral sciences."Think you love shopping? It's the marketing scam of the century - Green Living - Environment". The Blackwell Companion to Globalization. Interdisciplinarity and Climate Change: Transforming Knowledge and Practice for Our Global Future. Affluence, Mobility and Second Home Ownership. The Trouble With Paris: Following Jesus in a World of Plastic Promises. ^ a b Ib Bondebjerg Peter Golding (2004).Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers: A Theoretical and Empirical Investigation. ^ a b Raphael Städtler (19 April 2011).Handbook of Quality-of-Life Research: An Ethical Marketing Perspective. The vaporwave music genre is known for indirectly offering a critique by mocking the methods used to sell products to consumers through establishing a certain mood or setting – drifting through the virtual plaza, numb and caught in a consumption loop – and is consistently critical of that mood or setting. It is seen as a symptom of overdevelopment. It has been blamed for environmental problems owing to excessive use of limited resources. Hyperconsumerism has been associated with cultural homogenization, globalization, Eurocentrism, Eurocentric modernizations, and consequently, the spread of Western culture. Mark Sayers notes that hyperconsumerism has commercialized many religious symbols, giving an example of religious symbols worn as jewelry by non-believers. Hyperconsumerism has been also said to have religious characteristics, and have been compared to a new religion which enshrines consumerism above all, with elements of religious life being replaced by consumerist life: (going to) churches replaced by (going to) shopping malls, saints replaced by celebrities, penance replaced by shopping sprees, desire for better life after death replaced by desire for better life in the present, and so on. However, according to other theorists, the need to consume in hyper-consumption society is driven less by competition with others than by their own hedonistic pleasure. In hyperconsumerism, goods are often status symbols, as individuals buy them not so much to use them, as to display them to others, sending associated meanings (such as displaying wealth). Product lifecycle Īnother of the characteristics of hyperconsumerism is the constant pursuit of novelty, encouraging consumers to buy new and discard the old, seen particularly in fashion, where the product lifecycle can be very short, measured sometimes in weeks only. Hyperconsumerism is fueled by brands, as people often form deep attachment to product brands, which affects people's identity, and which pressure people to buy and consume their goods. ![]() ![]() In a hyper-consumption society, "each social experience is mediated by market mechanisms", as market exchanges have spread to institutions in which they played lesser (if any) role previously, such as universities. Frenchy Lunning defines it curtly as "a consumerism for the sake of consuming." Characteristics Hyperconsumerism, hyper-consumerism, hyperconsumption or hyper-consumption is the consumption of goods beyond ones necessities and the associated significant pressure to consume those goods, exerted by social media and other outlets as those goods are perceived to shape one's identity.
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