Quincy Jones: I was staying away from editorial policy. Poulson-Bryant: He came to my office: “You’re not fired. And I was like, “Oh, my God, I made it worse.” Mimi Valdes was screaming as if she’d just found out her mother was shot and killed. And I said, “You’re fired.” People in the hallways started crying. Van Meter: I felt like I was losing control. When Jonathan saw us, he got really upset. Valdes: We were all standing by waiting for Scott to give us the go-ahead to come in. You can’t come in here representing the staff.” Van Meter: I said, “This isn’t The Village Voice. Scott Poulson-Bryant ( senior editor/writer, 1992-96): I said, “The staff needs to have a conference. When started to get out in the industry, we all felt the need to save Vibe’s reputation. We all wanted Eddie over Madonna, so we were upset about it too. And Eddie Murphy’s publicist was mad as hell that Madonna was getting the cover over Eddie. Mimi Valdes ( editorial assistant, 1993-94 assistant editor, 1994-95 style editor, 1997-98 executive editor, 1999-2002 editor-at-large, 2002-03 editor-in-chief, 2004-06): Jonathan booked Madonna and Dennis Rodman as a cover. Founded by Quincy Jones in partnership with Time Warner (and still publishing digitally today), the magazine represented a “new black aesthetic” that “championed hip-hop but thought broad and wide about the genre’s connections to the past and the future.” We also completed the project on time and on budget, with a higher number of responses than was required which shows how agile and responsive MMC can be to deadlines.For Billboard, Dan Charnas compiles an oral history of Vibe magazine, the first issue of which was published in September, 1993. The successful completion of this research testifies to our ability to project manage all aspects of of a mixed-methodology research project with the general public. This shows our dedication to research that can be used to implement change quickly and efficiently, it also shows that we are committed to help our clients through this change process. We also conducted a marketing workshop for the key stakeholders to consider what a reimagined Vibe magazine could look like and consist of editorially. The findings of the research were then presented to the group in presentation and a comprehensive written report. We were able to achieve 800 responses within a one-week time frame, and to ensure representativeness, we monitored the responses and demographics.Įmergent findings from the survey were explored through conducting focus groups with survey respondents. We conducted quantitative research surveys that were conducted in person at several shopping areas in Sunderland and online, promoted through Facebook sponsored posts. The protocol consisted of the key questions that would be asked in a survey and a topic guide for a series of focus groups. To begin, we held a session with the key stakeholders to establish what they wanted to find out before formulating a research protocol. The aim of the project was to conduct research on behalf of the Vibrancy Group, a group of key stakeholders who promote Sunderland as a better place to live and work, to find out if local residents still read Vibe Magazine which they produce quarterly.
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